The [Evolutionary Sales] program changed my perspective on the sales process. Before the weekend I viewed the sales process as a necessary evil, without which nothing in the world actually gets done. Now I see that it is really about exposing values and then aligning them on both sides. I now see how I've been limiting myself through seemingly beneficial restrictions around those types of conversations.
I enjoyed the way Jason McClain used participant’s questions to drive the material, as well as his effective use of humor to keep the sessions moving and making it feel less like a "class".