Many people have read this piece and encouraged me to post it publicly. So, by popular demand…

It is an email I posted to a client near the end of their completion of the Personal Evolution Program, and in it I address a need for approval, ego development, the purpose and motivation for personal evolution…and the distinction between self-worth and value, and more…

Your self-worth is a settled matter if you will accept it as such.

Enjoy.

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We have already covered errors in philosophical grounding, lack of skill, and a failure of implementing a sustainable structure for your business–and for the scope of your clients’ needs.

What is next?

More nuts and bolts rather than philosophical grounding or mindset:

Mistake: Having only 1 stream of prospects

Most coaches and solo-preneurs rely on word of mouth. Word of mouth is critical. In the 21st Century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful solopreneur must establish for themselves. What are those three?

It is amazing how many coaches, solopreneurs, massage therapists, lawyers, etc. are competent at what they do–yet suffer financially. They are doing good, but they are not doing well–that is, they are struggling financially, mentally, and emotionally.

There are reasons for this. I have identified the top 6 reasons–and their solutions-that I have found in my experience in my own business as well as observing those who still have a “practice”.

The first 3 are presented to you below. The next three will be in Part 2 in a couple of weeks.

[Listener Question]

It is unbelievable what I missed the first time through.

Yes. Most people do not believe me [or perhaps literally do not hear me] when I say to listen at least three times through all the way first because of what is missed by the human physiology/sense tools the first time–and even the second. Additionally, you are different, deeper, richer, or just plain have a new focus and so hear things differently–or perhaps for the first time, not having the ability to receive it/fit it into your linguistic or conceptual structures the last time you heard it–even after several listenings. I still re-listen to audio products I bought 10 years ago and hear them in ways that blow my mind now.