Evolutionary Sales
How to Determine Your Fees and Get Paid What You Are Worth [Part 2]
Part 1 from last week is HERE. Go there to read it for the fist time or to refresh your memory before reading part 2.
Live a Life of Service
There are two components to getting paid what you are worth.
- A foundation of service and contribution
- Skill with creating more accurate and more effective value perceptions
Make a Choice Today–if you have not already done so–to live a life dedicated to assisting others. To be of service. To be an agent in overt operations designed to assit others in reaching their pinnacle–or at least the next plateau and vista. This is the foundation you must come from to act ethically with tools of influence—and to be justified in greater latitude in the type of influence you use.
How to Determine Your Fees and Get Paid What You Are Worth [Part 1]
One of the challenges I see so many coaches and solopreneurs struggle with is what they should charge for their services. Most do not know what they should charge. Many charge what they think they can get. Some charge whatever the next coach or practitioner charges. That is–”the going rate”. Many charge what they would be willing to pay themselves. Most charge less than they are worth–while improving the lives of others dramatically.
But why? And what are the solutions to this travesty of value?
The Top 6 Mistakes Coaches and Practitioners Make [and Their Solutions] (Part 2)
We have already covered errors in philosophical grounding, lack of skill, and a failure of implementing a sustainable structure for your business–and for the scope of your clients’ needs.
What is next?
More nuts and bolts rather than philosophical grounding or mindset:
Mistake: Having only 1 stream of prospects
Most coaches and solo-preneurs rely on word of mouth. Word of mouth is critical. In the 21st Century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful solopreneur must establish for themselves. What are those three?
The Top 6 Mistakes Coaches and Practitioners Make [and Their Solutions] (Part 1)
It is amazing how many coaches, solopreneurs, massage therapists, lawyers, etc. are competent at what they do–yet suffer financially. They are doing good, but they are not doing well–that is, they are struggling financially, mentally, and emotionally.
There are reasons for this. I have identified the top 6 reasons–and their solutions-that I have found in my experience in my own business as well as observing those who still have a “practice”.
The first 3 are presented to you below. The next three will be in Part 2 in a couple of weeks.
A Lack of Integral Thinking: “Money and Spirituality are in Conflict”
How Do I Pace Myself Through the Evolutionary Sales Program?
[Listener Question]
It is unbelievable what I missed the first time through.
Yes. Most people do not believe me [or perhaps literally do not hear me] when I say to listen at least three times through all the way first because of what is missed by the human physiology/sense tools the first time–and even the second. Additionally, you are different, deeper, richer, or just plain have a new focus and so hear things differently–or perhaps for the first time, not having the ability to receive it/fit it into your linguistic or conceptual structures the last time you heard it–even after several listenings. I still re-listen to audio products I bought 10 years ago and hear them in ways that blow my mind now.
Evolutionary Sales: Application Question: Phone Sales
Michael, an Evolutionary Sales listener asks:
My questions are what if the receptionist says that the decision maker doesn’t take incoming calls, you can only reach him by email or leaving a message with me? Also, if the decision maker says there not interested in a sales call, what do you do?
Good questions Michael. There is always a way. Maybe you need to dial another extension and play Columbo and say you were trying to reach so-and-so [decision maker]. You could also ask: what do I need to do to be interesting enough for him/her to take the call?
How to Avoid Wasting Marketing Dollars
Every successful business person is a marketer and a salesperson first. If you want to be successful, you should consider that as your primary organizing principle. If you want to thrive, rather than just survive, then your primary focus needs to be on generating business and leads—and then opening those relationships.
- Are your marketing dollars working for you? How do you know?
Evolutionary Sales: Episode 1 and 2: Your Foundation for Your Success
As I have written recently, there has been a shift in the marketplace. In the 20th Century marketplace sales people talked about “closing deals” at best. At worst they talked about “shooting their prospects down like they were ducks in a shooting gallery”. This is not exactly a metaphor we should be living into as we evolve as a culture–and not a metaphor the leading edge of the marketplace will any longer support in the profit centers of the global marketplace, or the Functioning Core, as Dr. Thomas Barnett would say.
The 21st Century Marketplace
Welcome to the 21st Century Marketplace.
There has been a shift afoot in the marketplace for decades. A shift that is approaching critical mass. Consumers of products and services have so much choice and so much access to information that they are now free to choose those providers who most suit their preferences.
This…is good. It creates competition and depth like never before.
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