sales and marketing tips
How to Determine Your Fees and Get Paid What You Are Worth [Part 2]
Part 1 from last week is HERE. Go there to read it for the fist time or to refresh your memory before reading part 2.
Live a Life of Service
There are two components to getting paid what you are worth.
- A foundation of service and contribution
- Skill with creating more accurate and more effective value perceptions
Make a Choice Today–if you have not already done so–to live a life dedicated to assisting others. To be of service. To be an agent in overt operations designed to assit others in reaching their pinnacle–or at least the next plateau and vista. This is the foundation you must come from to act ethically with tools of influence—and to be justified in greater latitude in the type of influence you use.
How to Determine Your Fees and Get Paid What You Are Worth [Part 1]
One of the challenges I see so many coaches and solopreneurs struggle with is what they should charge for their services. Most do not know what they should charge. Many charge what they think they can get. Some charge whatever the next coach or practitioner charges. That is–”the going rate”. Many charge what they would be willing to pay themselves. Most charge less than they are worth–while improving the lives of others dramatically.
But why? And what are the solutions to this travesty of value?
The Top 6 Mistakes Coaches and Practitioners Make [and Their Solutions] (Part 2)
We have already covered errors in philosophical grounding, lack of skill, and a failure of implementing a sustainable structure for your business–and for the scope of your clients’ needs.
What is next?
More nuts and bolts rather than philosophical grounding or mindset:
Mistake: Having only 1 stream of prospects
Most coaches and solo-preneurs rely on word of mouth. Word of mouth is critical. In the 21st Century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful solopreneur must establish for themselves. What are those three?
The Top 6 Mistakes Coaches and Practitioners Make [and Their Solutions] (Part 2)
We have already covered errors in philosophical grounding, lack of skill, and a failure of implementing a sustainable structure for your business–and for the scope of your clients’ needs.
What is next?
More nuts and bolts rather than philosophical grounding or mindset:
Mistake: Having only 1 stream of prospects
Most coaches and solo-preneurs rely on word of mouth. Word of mouth is critical. In the 21st Century marketplace there are hyper-empowered and talkative people. This is good for you. However, it is not enough. Make a decision now to take control–to be the locus of responsibility–for the success of your business. While word of mouth is critical, it is only one of at least three prospect streams the successful solo-preneur must establish for themselves. What are those three?
The Top 6 Mistakes Coaches and Practitioners Make [and Their Solutions] (Part 1)
It is amazing how many coaches, solopreneurs, massage therapists, lawyers, etc. are competent at what they do–yet suffer financially. They are doing good, but they are not doing well–that is, they are struggling financially, mentally, and emotionally.
There are reasons for this. I have identified the top 6 reasons–and their solutions-that I have found in my experience in my own business as well as observing those who still have a “practice”.
The first 3 are presented to you below. The next three will be in Part 2 in a couple of weeks.
A Lack of Integral Thinking: “Money and Spirituality are in Conflict”
The Need for Experimentation and Detachment | Organizing Principles
“There is no such thing as failure–only feedback for course correction.”
It is rumored that a missile is of course over 90% of the time. That the purpose of its guidance systems are to constantly course correct, course correct, course correct. Most of the time, with an effective guidance system, we know that even given that necessity for course correction, the missile hits its intended target with a reasonably high level of accuracy.
How to Avoid Wasting Marketing Dollars
Every successful business person is a marketer and a salesperson first. If you want to be successful, you should consider that as your primary organizing principle. If you want to thrive, rather than just survive, then your primary focus needs to be on generating business and leads—and then opening those relationships.
- Are your marketing dollars working for you? How do you know?
Evolutionary Sales: Episode 1 and 2: Your Foundation for Your Success
As I have written recently, there has been a shift in the marketplace. In the 20th Century marketplace sales people talked about “closing deals” at best. At worst they talked about “shooting their prospects down like they were ducks in a shooting gallery”. This is not exactly a metaphor we should be living into as we evolve as a culture–and not a metaphor the leading edge of the marketplace will any longer support in the profit centers of the global marketplace, or the Functioning Core, as Dr. Thomas Barnett would say.
The 21st Century Marketplace
Welcome to the 21st Century Marketplace.
There has been a shift afoot in the marketplace for decades. A shift that is approaching critical mass. Consumers of products and services have so much choice and so much access to information that they are now free to choose those providers who most suit their preferences.
This…is good. It creates competition and depth like never before.
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