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		<title>How to Avoid Wasting Marketing Dollars</title>
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		<description><![CDATA[Every successful business person is a marketer and a salesperson first. If you want to be successful, you should consider that as your primary organizing principle. If you want to thrive, rather than just survive, then your primary focus needs to be on generating business and leads—and then opening those relationships. Are your marketing dollars [...]]]></description>
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		<title>Evolutionary Sales: Episode 1 and 2: Your Foundation for Your Success</title>
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		<pubDate>Thu, 22 Mar 2007 17:15:15 +0000</pubDate>
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		<description><![CDATA[As I have written recently, there has been a shift in the marketplace. In the 20th Century marketplace sales people talked about &#8220;closing deals&#8221; at best. At worst they talked about &#8220;shooting their prospects down like they were ducks in a shooting gallery&#8221;. This is not exactly a metaphor we should be living into as [...]]]></description>
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		<title>The 21st Century Marketplace</title>
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		<description><![CDATA[Welcome to the 21st Century Marketplace. There has been a shift afoot in the marketplace for decades. A shift that is approaching critical mass. Consumers of products and services have so much choice and so much access to information that they are now free to choose those providers who most suit their preferences. This&#8230;is good. [...]]]></description>
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